Akshaya Tritiya is believed to bring good luck and success. Most people purchase Gold on this day as it is believed that buying Gold on Akshaya Tritiya brings prosperity and more wealth in coming future. Being Akshaya day it is believed that Gold, bought on this day, will never diminish and would continue to grow or appreciate.
Akshaya Tritiya day is ruled by God Vishnu who is the preserver God in the Hindu Trinity. According to Hindu mythology Treta Yuga began on Akshaya Tritiya day. Usually Akshaya Tritiya and Parashurama Jayanti, birthday anniversary of 6th incarnation of Lord Vishnu, falls on the same day but depending on staring time of Tritiya Tithi Parashurama Jayanti might fall one day before Akshaya Tritiya day.